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Top 10 Wealth Management Trend Predictions
It is that time of year again. It is time for New Year’s resolutions and predictions for 2007. In fact, several industry leaders have already published their predictions. For instance, Gartner predicts Microsoft Vista will be the last edition of Windows. IDC predicts Microsoft’s ways will drive buyers to Linux products. McKinsey & Company predicts IT outsourcing will expand in Eastern Europe and China.
But, these are not the only hot trends. Due to increased regulations, client demands, and competition, the wealth management industry is poised for transformation as well.
Based on input from our wealth management clients, advisory board members, and partners, here are our top ten wealth management trend predictions for 2007.
Top 10 Wealth Management Trends
| Trend |
What It Is |
Why It Matters |
| 1.
Services-Oriented Architecture (SOA)-based Wealth Management |
Standards-based way to streamline and integrate the entire wealth management process. Thanks to advances by independent software vendors, an integrated advisory desktop is now possible. In 2007, banks will continue to be the most aggressive adopters. But, any firm that adopts a SOA-based advisory desktop in 2007 stands to gain a competitive advantage. |
Advisor Productivity:
Advisors spend 28% of their day on administrative tasks¹ because they have to access 7+ applications on average. With SOA, they can access everything from a single desktop or portal. As a result, advisors stop being application integrators, and can focus on being holistic advisors and growing AUM.
Business Agility:
SOA modules can be implemented as needed on premise or on-demand. Plus, SOA modules are easier for IT to integrate & adapt over time. |
| 2.
Straight Through Processing (STP) for Wealth Management™ |
STP slashed back office trade order processing from 3 days to 1. Now, STP streamlines front office investor processes by leveraging the investor profile across all investment activities such as: asset allocation, portfolio implementation, and investment proposal generation. In 2007, process optimization will increasingly shift from back office processes to front office processes. |
Advisory Team Productivity:
Avoid redundant tasks and time allocated to new investor management activities such as investor profiling and proposal generation by up to 33%, with workflow and system integration.
Know Your Client (KYC):
Capture unique client needs and insights on each investor profile, and ensure portfolios and proposals match those requirements. |
3.
Open Architecture |
Firms with an open architecture are able to offer a variety of investment products (not firm, fund family or manager specific), to provide more investment options to their clients.
To cost-effectively support an open architecture strategy, firms will need to invest in a real-time, firm-wide product catalog in 2007. A product catalog is a centralized repository containing all investment products that the firm offers, recommends or endorses, with real time updates, and with access based on roles, entitlements and/or licenses. |
Competition:
Investors are becoming increasingly savvy and they want access to the best product offerings in the industry not just the best offerings from a single firm.
Compliance:
Using a product catalog ensures advisors sell only products that they are licensed to sell and that are suitable for their clients.
Targeted Product Promotions:
Using product catalogs, firms can now officially endorse products they want to promote within classes. |
| 4. 360° Proactive Client Reporting |
Research shows that firms can retain clients by providing frequent, relevant and personalized information to their clients. In 2007, firms who are able to provide 360-degree client reporting on a quarterly basis as well as provide proactive alerts will be in the best position to retain clients and gain additional share of wallet. |
Improved Client Service:
Provide meaningful and proactive alerts and reports to advisors, based on cash movement in client accounts, change in asset allocation relative to their IPS, and notification when the portfolios were last reviewed
Client Reviews:
Create professional, personalized client reviews faster and more efficiently. |
| 5.
Client Acquisition Process Streamlining |
The number of High Net Worth (HNW) individuals is increasing ever year. In 2007, if firms are not growing their client base and growing their percentage of share of wallet at the same level the market is growing, they could be losing market share.
Leading firms are automating and streamlining their client acquisition process using the latest front office tools. They are also integrating these tools with middle office CRM systems. |
Close More Business:
By automating and streamlining the proposal process, firms can generate twice as many personalized and professional proposals.
Accuracy & Compliance:
Standardized templates, version control, and audit trails ensure accurate and compliant proposals. |
| 6.
Inter-Generational Wealth |
As Baby Boomers retire, it is imperative that wealth managers be able to track client households, and have adequate planning tools and training to help their clients manage the wealth transfer process.
To facilitate inter-generational wealth management, firms need to use a client hierarchy or have a centralized repository that maps all the accounts, portfolios, and legal entities into a client household and third party relationship hierarchy. |
Client Service :
Ensures advisors understand client households and can provide reports about the portfolios of their clients’ grandchildren.
Advisor Productivity:
A client hierarchy facilitates entitlement-driven reporting, as well as scoping of investment strategies and financial plans. |
| 7. Practice Management |
Given competitive dynamics, wealth management firms are beginning to look for ways to increase operational efficiencies in 2007.
To run their businesses more effectively, firms will need to invest in an integrated advisory desktop and tools to track and report on key metrics across advisors and locations.
In some cases, firms may even want to create standard operating procedures and verify that those procedures or guidelines have been followed. For instance, the firm may want to verify that all advisors have provided quarterly client reviews to all active clients. |
Operational Efficiency:
Establish key metrics and ensure advisory teams and regions are meeting standard operating requirements. |
| 8.
Compliance and Regulations such as Reg 9 |
In most countries, financial firms are facing a stricter regulatory environment.
By proactively complying with regulations, firms can gain a competitive advantage. For example, firms that comply with Reg 9 are often viewed by clients as being more secure for their investments.
To comply with Reg 9, firms should have a clear investment policy process and be able to validate that clients’ investment policies have been correctly implemented in their portfolios. |
Reg 9 Compliance:
Pass the Reg 9 audit by demonstrating your firm has an IPS process and verifies that IPS has been followed.
Customer Satisfaction & Retention:
Ensure clients’ investment preferences are automatically incorporated into their portfolios and monitored over time. |
| 9. Life Event Planning |
It is becoming increasingly popular for investors to request planning based on major life events. In 2007, firms who provide life event planning can differentiate themselves versus competitors. |
Customer Satisfaction, Retention & Share of Wallet:
Be viewed as a partner and holistic advisor by understanding your clients’ life events such as retirement, new business, marriage, etc. and helping them plan for those events. |
| 10.
Increased Product & Proposal Complexity (especially for Asset Managers) |
Products are becoming increasingly complex, especially for Asset Managers who need to distribute their products (or products of products) across multiple distribution channels. |
Handle Product Complexity:
Promote product of products, and ensure consistent marketing messages on all products throughout the channel.
Proposal Personalization:
Capture client customizations electronically and rapidly create highly personalized proposals from standards-based templates. |
| ¹ 2006 VIP Forum report |
Given the dynamic nature of the wealth management industry today, there is a clear need for firms to focus on business agility and process transformation. To achieve continual process improvement, firms are increasingly turning to technology in order to fundamentally improve their team-based environments, and grow their AUM. Ultimately, the right software technology solution depends on your requirements and growth strategy. Today, there are an increasing number of viable third-party solutions. Now is the time to explore these options in order to take your wealth management business to a new level in 2007.
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