Software
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Are your advisors “solution sellers?”
The VIP Forum reports that product complexity has increased 60% in the last three years. With over 100,000 fixed income instruments alone, it has become increasingly difficult for advisors to be experts in every investment vehicle.
The NorthStar Product Catalog Solution allows wealth managers to build highly customized portfolios consisting of the varied product types discerning affluent clients require today - all from one firm-wide repository instead of multiple product-specific intranet silos. Through its robust reporting, administration and research features, the Product Catalog Solution is designed so that advisors can easily find, compare, and analyze a wide variety of wealth management products, including:
- Pooled investment vehicles such as mutual funds and hedge funds

- Securities, fixed income, cash, and cash equivalents

- Managed programs such as separately managed accounts (SMAs), unified managed accounts (UMAs), exchange-traded funds (ETFs), and multiple strategy portfolios (MSPs)

- Private equity such as leveraged buyout, venture capital, growth capital, angel investing, and mezzanine capital

- Real estate investment trusts and publicly traded real estate

- Fixed and variable annuities

- Insurance products, liabilities, and partnerships

With the NorthStar Product Catalog Solution, wealth management firms:
- Increase advisor efficiency and expertise through access to one interactive open-architecture repository instead of searching multiple applications for investment information and research.
- Improve client satisfaction and retention by delivering timely educational content that supports investment selection and portfolio asset allocation.
- Improve investment selection process with extensive product screening, comparison, and analysis.
- Attract and retain advisors with streamline access to broader, simpler lists, firm-recommended products, model portfolios, and firm-defined asset classes.
- Strengthen compliance by ensuring advisors have access to only those investments they are licensed to sell.
- Maintain product lists with out-of-the-box administration tools for easy adding, updating, and discontinuing products firm-wide.
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Key Capabilities
- Comprehensive repository covering the entire spectrum of wealth management product types
- Product list and product cart facilities for quick product retrieval, comparison, and inclusion in a portfolio
- Product management workbench for complete product data administration
- Content management and document library to demonstrate the value of wealth management products
- Marketing and educational content, including product talking points and research to help advisors recommend products across entire breadth of firm offerings
- Product classification, benchmarks, and performance history
- Product finder, an advanced product research tool, for searching and comparing financial vehicles using multiple criteria
- Product reporting mart for reporting data, with product editing tools and classification rules for holdings
- Entitlement center for advisor access to only the products they are licensed to sell
- Ability to present firm’s product recommendations to advisors and clients
- Product screening and comparison tool
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